The Comfort Revolution - Discover the delight of merino wool socks

Plus a free pair of calf length bamboo socks with your bundle when you sign up to our email list.

***** Rated 4.9 by 500+ customers on Trustpilot.


Why we love Merino


Merino wool has natural moisture-wicking properties, which helps to keep your feet dry and comfortable.

Temperature regulating:

Merino wool is a great insulator, keeping your feet warm in cold weather and cool in warm weather.


The natural antimicrobial properties of merino wool prevent the buildup of bacteria and odour.

Soft and comfortable:

Merino wool is soft and comfortable, making it perfect for socks that you'll be wearing all day.

Versatile - Ideal for any activity, from outdoor adventures to everyday wear.

Why 15,000+ customers love PAIRS socks...

  • Your feet will never feel the same

    Our customers tell us that once they have tried PAIRS they can't go back to normal socks.

  • Long lasting

    Our socks last a long time. Buy less and buy better!

  • Super soft

    We search high and low for the best fibres for our socks - making them super soft.

  • It's the little things that matter

    We believe it's the little things in life that bring you joy, like a coffee in the sunshine, a dip in a loch or slipping your feet into our incredibly comfy socks.

What else is included?

  • FREE UK Shipping

    We offer free shipping on all overs over £50.

  • Free Calf Length Bamboo Socks

    Sign up to our email list for a free pair of calf length bamboo socks with your bundle.

  • lambswool bed socks blue cream and green and a box

    Stylish Eco Friendly Packaging

    Our socks come beautifully wrapped in tissue and boxed.



How long do your socks last?

We source the best fibres for our socks and knit them in family run mills. Our socks when looked after well will last a long time.

What size should I go for?

Our sizing is unisex, with small (UK 4-8), and large (UK 9-13). The sizing is however quite flexible, so if you are at the top end of a size, the size above is likely to still fit you and you may choose to size up. 

I have cold feet. Will these help?

We use natural fibres as the hero yarn in our socks. The properties of which are very clever in regulating the temperature of our feet.

What can bamboo socks be used for?

Bamboo is a great all rounder everyday sock - great for an active lifestyle.